"Your work is to discover your world and then with all your heart to give yourself to it"
-Buddha
In the 21st century we are voyagers. We are set apart, embarking upon a journey that will forever change the way the human relationship with technology has functioned. Who would have thought that we would be living in a time where an entire society, organization, or people would be in a frenzy without a cell phone, computer, or any mode of direct communication with the outside world. This world that we journey to exists in a virtual realm that has become the matrix for interaction between friends, families, businesses, governments, countries, and the list goes on…
Thankfully, we do not have to board the Mayflower to journey across the oceans to discover this new world. Instead, we have the ability to turn on our computer to explore, learn, and grow. In correlation with this week’s reading of “Engaged”, Brian Solis takes us into the new world of social media through Twitter. Of the 75 pages we were assigned, I felt that this portion of knowledge was the most useful and inspirational, considering we are the now generation, soon to take our role in the business world. The main point that Solis wants us to walk away with in his readings is this:
“You have to understand where your customers are, what they’re looking for, and why, in order to potentially reach them.”
If our customers are our priority, we need to do all we can to keep them as our priority. It is as simple as that. Twitter, according to Solis, has forced businesses to pay attention to the online conversations on a greater and growing scale. This microcommunication tool allows businesses to engage with their customers and advocates. Solis offered 21 tweet-tips for the “socially savvy” business, which I personally found to be very helpful as a “twitter-newbie.” The top three most useful tips I found were:
1
Business Development: “Monitoring conversations (social reconnaissance) related to competitors provides the ability to ‘save the day’, which offers better service or monetary incentives.” This tip summarizes the basis of our class social audit project. It was effective for me to see that our project is something that “real world” businesses take part of everyday.
2.
Mobile and Geo Location Marketing: “Kogi isn’t about getting a taco, its about having an experience.” I want to be a representative for a business that isn’t just a portrayal of an inanimate social object. The best example I could think of to relate to all of our lives at St. Edwards is Amy’s Ice Cream. People of Austin, and visitors, do not just eat at Amy’s for a scoop of delicious ice cream. However, people go to this business to have an experience with their ice cream. This is the type of business that we need to be a part of on Twitter.
3.
User-Generated Change: “…in social media tiny online social revolutions can manifest and ultimately ignite change.” Twitter is such a powerful tool in the social media realm today that it is used as a call to duty for change. Through it we can transform our business to be for the people and, still, representing our values and goals.
Buddha, as earlier quoted, had the thought that we ought to discover our world, and once we discover it, give our heart to it. We can discover and become involved in a united online platform using Twitter. The video below is a small documentary about how people utilize Twitter and how it has changed the way they do business. Lets get an inspiration and discover something today.
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