Groundswell for Tootie’s Cuties

If the groundswell is the way to the customer’s heart, then I, and any business-person that would like to be successful, needs to get on the train. In light of our new class project, the planned learning project, learning about the strategies for tapping into the groundswell is a somewhat lifesaver for the company. The chapter opened with the question in a scenario, “Are you more interested in a community for listening to what your customers are saying or for influencing them?” This sole question forces the business-person to understand what their true focus and desires are for concerning their customers. The answer to this generates two very different business plans. These plans dictate the relationship you will have with your customers, and, in addition, how you will reach them. In correlation with my beanie business, Tootie’s Cuties, it is difficult to answer the opening question. I would like to make money and influence what my customers ought to think and buy, however, it is important to consider their thoughts and wishes. The business won’t survive without input and connection to one’s target audience: the customers. It is here that social media becomes the utmost important. Without the media, the business and the customer relationship would not survive.